How to Write a Compelling Email Subject Line

We have¬†written about the importance of having an email marketing plan several times on this blog and mentioned it on the podcast. Using email has been the number one driver for our growth these past 21 years – and it’s the difference between having the small little massage shop to now our 4,000 square foot…

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5 Hacks for Filling Appointment Books

An empty appointment book is the saddest thing in spa-land. Seriously name one other thing that is worst than an empty appointment book? Exactly – nothing. The empty appointment book is a sign of a day spa that isn’t working – that isn’t functioning at its prime level. And I promise it’s entirely preventable with…

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Why 1-Star Reviews Are Great For Your Day Spa

Here is a fun fact I love to shout whenever possible. At my day spa, we lovingly embrace a one-star review. We almost celebrate it, because it is like a unicorn, it hardly ever happens. Our service is that good that we rarely get them so when they happen it’s either a: Teaching moment because…

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