You got to have a business plan for your spa to succeed. If you don’t have a plan, you need to close your doors or go work for one of those corporate spas. This is the topic for today’s Spapreneur Podcast. Driving factor for many individuals to become part of the spa industry is often because they want to help people. They hope that they will be of service, and they have the ambition to get started. The challenge with this is that hope and dreaming aren’t a plan.
Often the driving factor for many individuals to become part of the spa industry is because they want to help people. They hope that they will be of service, and they have the ambition to get started. The challenge with this is that hope and dreaming aren’t a plan. Having a business plan might sound boring and time-consuming but if you want to be successful you need a clear roadmap to where you want to go and how to get there.
Where to start with building a spa business: go to school.
If you want to open a spa our first suggestion is that you attend massage school, nail tech education, or become a licensed aesthetician. The best ran spas are often built by those who have been in the rooms so they understand both the receiving end of great service, but also the giving end as well. Understanding the mentality of being in a room, one-on-one with a client, will make you a better spa owner and will allow you to make better choices on whom to hire.
You need to understand what it takes to be in the room. It helps you guide your therapists and helps them thrive. You’ll never be a great spa owner without this industry insight.
Take a business course
Check out your local chamber of commerce to see if there is a business class you can take to create a business plan or understand business basics. They will help you put together a plan to know where you’re going in your roadmap. Plus putting together the business plan prepares you to find various obstacles like zoning, licensure, and other requirements you need to understand.
Plans sound serious, but they make it easy to know where you want to go and how to get there. Contact local colleges, better business bureau, or even online a business plan course.
The business plan will also help when you want to add a new service or department in your spa. When you’ve put together one plan, it makes it easier to put together another because you already have the background to put the plan together to launch or expansion. No matter what stage you are in your career, there is always time to build a plan. Example now is the time to create your marketing plan for 2017.
Strong Mentor Team for Your Business
It’s lonely at the top because the employees and independent contractors aren’t your equals – because you’re the business owner. You can’t vent to them; they can’t be your friends. because a business owner shouldn’t hang out with their staff members outside of work. You have to know you’re going to have to ask people to leave your company at some point.
To have a strong mentor team you need to look outside of your business. You’ll need legal Advice, good banker, good accountant – these are things you don’t want to go cheap. We believe in a great local bank because you’re going to get excellent service and they want you to succeed.
Even your landlord can be a great mentor so when you’re looking at locations look for someone that sees the potential in your business and is willing to work with you. You need a good diverse team of people and people that you’re going to listen to and who are ready to tell you no.
Can’t I Just Buy a Spa Franchise?
Sure you can – after all, they’ve done all the business planning for you. The challenge is when you buy into a franchise you’re still going to be accountable to someone other than you. You have to do things “their way” rather than tailoring the service and even the room decor to what you and your clients want.
Where Can I Find Support?
Our Free Spapreneur Facebook Group is a great community where you can meet other Spapreneurs to discuss everything from crazy spa owners to the joys of listening to endless spa music. This group is a free resource for you to learn and grow your spa practice.