How to Promote VIP Programs

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On today’s episode, we’re talking about how to build and promote VIP programs. While we don’t have a VIP program for our clients we think they are a very good idea. But some people don’t want to advertise their VIP program because they don’t want to make other clients feel bad. Lynn and Ramona think maybe you should brag about the VIP.

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Topics Mentioned

  • Own your drink choices
  • Family, Owners, Clients
  • Own your VIP program
  • Should you brag about what VIP people get?
  • Money comes before the client
  • Why would you hide how well you treat your clients?
  • Raise the bar of your VIP program
  • Other programs
  • Make the aspirational pitch
  • If the clients complain about not being a VIP
  • Invite the client to the program
  • Do not apologize for how you run your business


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About the author, Ramona

Ramona Rice is a professional content marketer who specializes in appointment-based businesses. She is a podcaster with We Should Not Be Friends, Spapreneur, and the award-winning Sports Gal Pal Podcast. She lives in Virginia with her tiny humans.

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