Summary of the Episode
Lynn was in sales for ten years and a top sales person but stressed to the max and for two years she wanted to get out of sales. Then she hurt her back and sought out massage therapy, and she decided to go to massage school. While attending massage school, Lynn realized there wasn’t a place to work in her local area, so she had to create her own place. She didn’t want to be a business owner, but it was out of necessity that she built her business DeStress Express.
She found a one room rental in an office complex that was 245 square feet with a separate entrance. Lynn would have to leave and go outside to let the client dress and undress. Then she got a 4″x4″ vestibule with a small chair. She had to apply for the building certification to even get permission to open a “massage parlor.”
She knew she hit her stride when she had 15 appointments a week – but she was lonely and she knew to sustain she needed to get more rooms and more therapists.
Now Lynn owns and runs a 3,000 square foot spa.
Ramona was in high school and college while Lynn was beginning her massage career and had a life crisis. Lynn told Ramona – you should go to massage school, which she did but she didn’t stay in massage because she couldn’t stop talking. Ramona focused on retail management and marketing.
In 2008, Ramona needed a part time job while raising two young children and going back to school and Lynn needed a receptionist. Once there, Ramona took a look at the organization of DeStress Express and made masses changes to maximize the schedule. Working with family can be chaotic, and at least one of them quit at least once a week.
During this time period, Lynn had to take a leave of absence because her parents were ill, and she left Ramona in charge. While away Ramona grew the business even more and DeStress Express became an award-winning spa. We also started to ramp up email, social media, and text message marketing.
In 2013 Ramona left to get a “real job” and Lynn was ready to get back into the business. Then in February 2016, Ramona’s husband passed away, and Ramona wanted to transition to something else within DeStress Express, but she didn’t want to be in the day-to-day business. Ramona and Lynn decided to start Spapreneur to educate other independent spa professionals, massage therapists, and skincare specialists.
Many spa professionals are tired of corporate chains giving subpar service and taking all the market share, and there is room for success even being the “small guy.”
During the podcast, we’ll cover topics like
- Building a strong client list
- Dealing with employees
- Dealing with lack of advertising budget
- Handling inappropriate clients
- How to embrace your difference
- Why listening to your clients is a damn good thing
Resources Mentioned in the Show
100 Things To Improve Your Spa for Under $100 or Less