1 Client Retention Hack Spas Can’t Skip

client retention
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On today’s show, Lynn and Ramona talk all about building client retention with one simple hack – giving the client a reason to return.

Giving a client a reason to return is crucial to the building of your business. Too often we see Spapreneurs saying they can’t build repeat clientele or they just aren’t getting referrals. Not true you just have to change your mindset! It’s your job to get them back in the door! The hard part is getting them in the first time, so you are explaining the value of coming in regularly and make it stupidly easy to get them back in the door. Clients overall are recognizing the value of services you provide, but you have to give them a particular reason to come back and a time frame in which to do it. In this episode we go through:

  • The easiest way to set up a membership system that gets people to come in regularly
  • Why you’re educating and not selling
  • Why they need to book before they leave
  • When vs. Would
  • Limiting their options to build your book
  • Why You Need to Have Scripts

Resources Mentioned:

 

About the author, Ramona

Ramona Rice is a professional content marketer who specializes in appointment-based businesses. She is a podcaster with We Should Not Be Friends, Spapreneur, and the award-winning Sports Gal Pal Podcast. She lives in Virginia with her tiny humans.

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