On today’s episode, we’re talking about how to promote and encourage male practitioners within your business. So many spa owners are nervous when it comes to employing male massage therapists, or feel that they should only work on male clients. Well, we are here to tell you otherwise! The main thing you need to remember is that whether male or female, the thing that’s going to sell your treatments and full your appointment books, is the skills and knowledge that each of your practitioners can offer your clients!
- Skills and knowledge rather than male or female
- Changing your mindset
- Embrace, love and share wisdom
- Don’t limit your scope
- Pet names
- Don’t make it a big deal
- Unregistered therapist – ‘Stupid boy’ story